SweetLeaf® Sweetener™ beats competitors with all-natural product now available online and in retailers
GILBERT, Ariz. (May 30, 2008) – The efforts of one man 25 years ago to bring a native plant from Paraguay to the United States is on the verge of changing the way America eats. Available online and in grocery store aisles for the very first time — ahead of any competitors — is an all-natural, zero-calorie, zero-carb, zero-glycemic index alternative to sugar and man-made sweeteners — SweetLeaf® Sweetener™.
This new formulation of SweetLeaf® Sweetener™ has achieved GRAS status (generally recognized as safe), enabling its makers to expand the product beyond the dietary supplements market and sit alongside sugar and other sweetening alternatives in grocery store aisles. In production for a week now, the new sweetener is available on the www.sweetleaf.com Web site and will be in retail outlets as soon as distributors can get it on shelves.
“No pun intended, but for me, this day is sweet victory,” said Jim May, CEO and founder of Wisdom Natural Brands, the makers of SweetLeaf® Sweetener™. May was the pioneer who realized the potential of the Stevia plant when visiting Paraguay. Since his discovery, he has worked doggedly to market the product throughout the world, and is the original U.S. marketer of Stevia with deep historical knowledge of the health benefits and history of the sweet plant.
May, considered the “Father of Stevia” in America and a legend in Paraguay, spoke to an overflow audience in a large auditorium in March 2008 in Asuncion, Paraguay. The speech on history and the future of Stevia was attended by government officials, Stevia farmers, business professionals, including press, TV and magazine journalists.
“I feel like the David that beat Goliath,” May said. “We have been working behind the scenes for months to get SweetLeaf® Sweetener™ to market before any of our competitors, and now that we see they won’t have product available until much later, we definitely have a competitive advantage,” said May.
Unlike other sweeteners which may contain chemicals, formaldehyde, acetic acids and chlorine, SweetLeaf® Sweetener™ is completely calorie-free, all-natural, and has a zero glycemic index. Long used in the United States as a dietary supplement and nutritional additive, Stevia is a naturally sweet plant, native to Paraguay, that is 30 times sweeter than sugar. The pure glycosides that are extracted from the Stevia leaves are 250 to 400 times sweeter than sugar.
To date, more than 1,000 scientific studies and abstracts prove SweetLeaf® Sweetener™ a safe and healthy alternative to sugar and man-made artificial sweeteners.
“Despite the claims of other sweeteners, this is truly the first and only all natural, calorie-free, completely safe alternative to sugar,” May said.
SweetLeaf® Stevia has gained an underground following in recent years among celebrities, health gurus, nutritionists and doctors especially with the focus over the past decade on low-carb, high-protein diets. The product can be used in beverages, cooking, baking and anywhere sugar might be used.
Gilbert, Ariz.-based Wisdom Natural Brands® is the parent company of three highly respected consumer brands: SweetLeaf® Sweetener™, Wisdom of the Ancients® herbal teas, and Sweet & Slender® Natural Sweetener. The company has spent the last year perfecting the formulation in preparation for the re-launch of SweetLeaf® Sweetener™, and also offers new SteviaClear, SteviaTabs™ and a wide variety of Liquid Stevia Flavors.
MEDIA CONTACT:Melanie Blair or Sara Fleury, (602) 277-9530 ext. 229 or 226
Showing posts with label zero glycemic index. Show all posts
Showing posts with label zero glycemic index. Show all posts
5/30/2008
Compare Stevia to Other Sweeteners
Compare Stevia to Other Sweeteners
SweetLeaf® Sweetener™ is the only 100% Natural Sweetener with Zero Calories, Zero Carbs and Zero Glycemic Index!
SweetLeaf® Sweetener™ never includes saccharin, aspartame, refined sugar, fructose or high glycemic fillers of any kind. Safe for diabetics!
America’s First 100% Natural Alternative to Artificial Sweeteners!
America’s First 100% Natural Alternative to Artificial Sweeteners!
For the first time in the USA, there is a 100% natural alternative
to sugar and artificial sweeteners – SweetLeaf® Sweetener™.
ZERO Calories
ZERO Carbohydrates
ZERO Glycemic Index
Use it in all your favorite foods and beverages.
Welcome to SweetLeaf® Sweetener™!
5/29/2008
STEVIA FREQUENTLY ASKED QUESTIONS
Q: What is a pH level and what is the pH level of your Stevia products? Are your Stevia products acids or bases?
A: The pH level of a solution/element indicates its acidity.
Solutions/elements with a pH of 0 to 6 are acids with a lower number indicating a higher acidity. Solutions/elements with a pH of 8 to 14 are bases (a.k.a. alkaline) with a higher number indicating a stronger alkaline (base) level. Solutions/elements with a pH of 7 are neutral, i.e. neither acid nor base (water has a pH of 7).
Stevioside (white powder) has a pH of +/- 6. That makes it an acid, but a very weak acid.
SteviaClear™ has a pH of about +/- 8. That makes it a rather weak base (alkaline). The combination of the +/- 6 pH of
Stevioside and 7 pH of water (the ingredients of SteviaClear™) make this alkaline.
Stevia Concentrate is also a weak alkaline (base) with a pH of about +/- 8.
Stevia Leaf (HoneyLeaf® powder) has a pH of about 6, which makes it a weak acid.
Based on these pH numbers our Stevia products are essentially neutral in their acidity. They all fall just shy of a pH of 7 on either the acid or base side.
Q: Is Stevia safe for diabetics?
A: Yes.
Q: What is the difference between steviosides and rebaudiosides?
A: The stevia leaf contains glycosides, which are the sweet components of the leaf. The glycosides are known as steviosides. Steviosides include several sweet constituents including rebaudiosides, which are the sweetest compounds in the leaf.Since rebaudiosides are 400 times sweeter than sugar they are more desirable than steviosides. Most stevia on the market is standardized to 80-90 percent stevioside. Rebaudiosides are generally not standardized. SweetLeaf Stevia is further standardized to 40% Rebaudioside. Therefore, our SweetLeaf Stevia Extract is at least 90 percent stevioside, of that 40% is rebaudioside. No other company is the United States uses this high quality product. You will taste the difference.
Q: If steviosides are 90 percent, what constitutes the other ten percent?
A: The other ten percent of SweetLeaf Stevia Extract are natural compounds of the whole stevia leaf that were not removed in the extraction process.
Q: What does the kosher certification of your Stevia products indicate?
A: The red apple with the K in the middle on the SweetLeaf Stevia products indicate that the raw materials and production of our products have been inspected by a rabbi to insure they meet kosher standards. In general, this ensures that the final kosher product has been isolated from any unkosher foods or possible cross contamination from any particles left in or on the processing equipment from prior manufacturing. In addition to the benefits to the kosher-minded consumer this is an additional quality assurance of our products.
Q: Who Kosher certifies your products?
A: Natural Food Certifiers headed by Rabbi Reuven Flamer out of Scarsdale, NY.
Q: What is a glycemic index rating?
A: The glycemic index ranks foods on how they affect our blood sugar levels. This index measures how much your blood sugar increases in the two or three hours after eating.
A GI value tells you only how rapidly a particular carbohydrate turns into sugar, the lower the GI number the better.
Q: Why is the whole leaf powder green and the stevioside white? Do you use bleach to whiten the powder?
A: The whole leaf powder is in its natural, unprocessed state. It is just the leaves of the Stevia plant ground into powder, therefore it retains the natural green color.The stevioside has gone through an extraction process to isolate the sweet glycosides of the leaves thereby making it a much sweeter product. This extraction process removes the naturally occuring chlorophyll and leaves the naturally white glycosides behind. No bleach or other chemical whiteners are used.
Q: How are the glycosides extracted from the Stevia leaves?
A: The stevioside is extracted from the leaf using a potato-derived alcohol based extraction process and membrane filtration. There is no alcohol in the finished product. It evaporates.
Q: Is there any relation between stevioside and genetic diseases?
A: There have not been any studies relating the use of stevioside with genetic disorders or diseases.
Q: What are the nutritional benefits of stevioside?
A: In addition to having a zero glycemic index, zero glycemic load and no calories, stevioside may reduce high blood sugar and lower blood pressure.
Q: Is stevioside absorbed in the body?
A: Contrary to what was previously thought, recent studies have suggested that a small amount of stevioside is absorbed in the body through the intestines during fecal reuptake.
A: The pH level of a solution/element indicates its acidity.
Solutions/elements with a pH of 0 to 6 are acids with a lower number indicating a higher acidity. Solutions/elements with a pH of 8 to 14 are bases (a.k.a. alkaline) with a higher number indicating a stronger alkaline (base) level. Solutions/elements with a pH of 7 are neutral, i.e. neither acid nor base (water has a pH of 7).
Stevioside (white powder) has a pH of +/- 6. That makes it an acid, but a very weak acid.
SteviaClear™ has a pH of about +/- 8. That makes it a rather weak base (alkaline). The combination of the +/- 6 pH of
Stevioside and 7 pH of water (the ingredients of SteviaClear™) make this alkaline.
Stevia Concentrate is also a weak alkaline (base) with a pH of about +/- 8.
Stevia Leaf (HoneyLeaf® powder) has a pH of about 6, which makes it a weak acid.
Based on these pH numbers our Stevia products are essentially neutral in their acidity. They all fall just shy of a pH of 7 on either the acid or base side.
Q: Is Stevia safe for diabetics?
A: Yes.
Q: What is the difference between steviosides and rebaudiosides?
A: The stevia leaf contains glycosides, which are the sweet components of the leaf. The glycosides are known as steviosides. Steviosides include several sweet constituents including rebaudiosides, which are the sweetest compounds in the leaf.Since rebaudiosides are 400 times sweeter than sugar they are more desirable than steviosides. Most stevia on the market is standardized to 80-90 percent stevioside. Rebaudiosides are generally not standardized. SweetLeaf Stevia is further standardized to 40% Rebaudioside. Therefore, our SweetLeaf Stevia Extract is at least 90 percent stevioside, of that 40% is rebaudioside. No other company is the United States uses this high quality product. You will taste the difference.
Q: If steviosides are 90 percent, what constitutes the other ten percent?
A: The other ten percent of SweetLeaf Stevia Extract are natural compounds of the whole stevia leaf that were not removed in the extraction process.
Q: What does the kosher certification of your Stevia products indicate?
A: The red apple with the K in the middle on the SweetLeaf Stevia products indicate that the raw materials and production of our products have been inspected by a rabbi to insure they meet kosher standards. In general, this ensures that the final kosher product has been isolated from any unkosher foods or possible cross contamination from any particles left in or on the processing equipment from prior manufacturing. In addition to the benefits to the kosher-minded consumer this is an additional quality assurance of our products.
Q: Who Kosher certifies your products?
A: Natural Food Certifiers headed by Rabbi Reuven Flamer out of Scarsdale, NY.
Q: What is a glycemic index rating?
A: The glycemic index ranks foods on how they affect our blood sugar levels. This index measures how much your blood sugar increases in the two or three hours after eating.
A GI value tells you only how rapidly a particular carbohydrate turns into sugar, the lower the GI number the better.
Q: Why is the whole leaf powder green and the stevioside white? Do you use bleach to whiten the powder?
A: The whole leaf powder is in its natural, unprocessed state. It is just the leaves of the Stevia plant ground into powder, therefore it retains the natural green color.The stevioside has gone through an extraction process to isolate the sweet glycosides of the leaves thereby making it a much sweeter product. This extraction process removes the naturally occuring chlorophyll and leaves the naturally white glycosides behind. No bleach or other chemical whiteners are used.
Q: How are the glycosides extracted from the Stevia leaves?
A: The stevioside is extracted from the leaf using a potato-derived alcohol based extraction process and membrane filtration. There is no alcohol in the finished product. It evaporates.
Q: Is there any relation between stevioside and genetic diseases?
A: There have not been any studies relating the use of stevioside with genetic disorders or diseases.
Q: What are the nutritional benefits of stevioside?
A: In addition to having a zero glycemic index, zero glycemic load and no calories, stevioside may reduce high blood sugar and lower blood pressure.
Q: Is stevioside absorbed in the body?
A: Contrary to what was previously thought, recent studies have suggested that a small amount of stevioside is absorbed in the body through the intestines during fecal reuptake.
5/28/2008
ABOUT WISDOM NATURAL BRANDS
Wisdom Natural Brands is the parent company of 3 highly respected consumer brands:
SweetLeaf Stevia,
Wisdom of the Ancients yerba maté,
and Sweet & Slender Natural Sweetener.
Of these successful, health-promoting brands, SweetLeaf Stevia caps the great success story of the father and son team of James and Steve May.
James May, the founder of Wisdom Natural Brands, was involved in bringing Stevia to the United States over twenty years ago.
Wisdom Natural Brands is now the leading US manufacturer of Stevia and offers a full line of SweetLeaf Stevia products available in convenient single serving packets, liquid, powder, tabs and concentrate, including their best selling products SweetLeaf SteviaPlus and Flavored Liquid Stevia, which were developed by Steve May.
Together, they have introduced millions of people in North America to Stevia. We are living in a time when producers and consumers are increasingly drawn to products that claim to be “all-natural,” “low calorie” and “low in carbs.”
Any product or ingredient that can truly substantiate these claims is sure to attract the attention of a health conscious audience.Stevia is all that and more.
It has been around for centuries and is just now becoming the rage with the sugar-shunning crowd in part because of the popularity of low carbohydrate, high protein diets that discourage sweets.
Stevia is a nutritional supplement that adds a naturally sweet taste to your current diet. Made from an intensely sweet extract of natural Stevia leaves, it has zero calories, zero carbohydrates and a zero glycemic index.
Feel free to contact us with any comments, questions, or suggestions:
Wisdom Natural Brands
1203 W. San Pedro St.Gilbert, AZ 85233
(800) 899-9908
wisdom@wisdomnaturalbrands.com
SweetLeaf Stevia,
Wisdom of the Ancients yerba maté,
and Sweet & Slender Natural Sweetener.
Of these successful, health-promoting brands, SweetLeaf Stevia caps the great success story of the father and son team of James and Steve May.
James May, the founder of Wisdom Natural Brands, was involved in bringing Stevia to the United States over twenty years ago.
Wisdom Natural Brands is now the leading US manufacturer of Stevia and offers a full line of SweetLeaf Stevia products available in convenient single serving packets, liquid, powder, tabs and concentrate, including their best selling products SweetLeaf SteviaPlus and Flavored Liquid Stevia, which were developed by Steve May.
Together, they have introduced millions of people in North America to Stevia. We are living in a time when producers and consumers are increasingly drawn to products that claim to be “all-natural,” “low calorie” and “low in carbs.”
Any product or ingredient that can truly substantiate these claims is sure to attract the attention of a health conscious audience.Stevia is all that and more.
It has been around for centuries and is just now becoming the rage with the sugar-shunning crowd in part because of the popularity of low carbohydrate, high protein diets that discourage sweets.
Stevia is a nutritional supplement that adds a naturally sweet taste to your current diet. Made from an intensely sweet extract of natural Stevia leaves, it has zero calories, zero carbohydrates and a zero glycemic index.
Feel free to contact us with any comments, questions, or suggestions:
Wisdom Natural Brands
1203 W. San Pedro St.Gilbert, AZ 85233
(800) 899-9908
wisdom@wisdomnaturalbrands.com
STEVIA HAS NO CALORIES AND CAN ACTUALLY BE GOOD FOR YOU!
Stevia is a naturally sweet plant native to Paraguay that is 30 times sweeter than sugar in its unprocessed form.
With hundreds of studies showing Stevia is a safe alternative, it’s the next big thing.
No wonder.
It's all-natural, contains zero calories,
and has a zero glycemic index.
The pure glycosides that are extracted from the Stevia leaves
are 250-400 times sweeter than sugar.
With endless recipes, Stevia products are
great for beverages,
soft foods,
and baking.
Stevia is also convenient for cereal and fruit
and is stable for both heating and freezing.
Find recipes and other uses for SweetLeaf Stevia®.
Use our quiz to find out which SweetLeaf Stevia product is best for you.
SweetLeaf Stevia’s best-selling products include:
· SteviaPlus
· Flavored Liquid Stevia
· SteviaClear Liquid
· SteviaTabs
· Stevia Extract Powder
· Stevia Concentrate Dark Liquid
Find out more about SweetLeaf Stevia at http://www.sweetleaf.com/.
NEW AND ON SALE!
Flavor Tin and 50-count box of SteviaPlus for $19.99
We’ve created a special package deal with our best-selling SteviaPlus
and our brand new Stevia Liquid Flavors Travel Tin.
Inside this new travel tin are our 4 most popular flavors
in convenient 6ml plastic bottles, perfect for on the go.
Limited time special pricing!
GET YOUR WISDOM HERE
Ready to buy?
Click here to go directly to our online store, www.buywisdom.com
You can enjoy natural sweet, calorie-free ~
you can make your food and drinks sweet without the chemicals of artificial sweeteners and calories of sugar!
SweetLeaf offers a variety of sweet supplements made from Stevia, a naturally sweet plant that is much sweeter than sugar.
It is also completely calorie-free, all-natural, and has a zero glycemic index.
Yummy for baking,
scrumptious in coffee and tea, great for desserts.
SweetLeaf Stevia’s best-selling products include:·
SteviaPlus
· Flavored Liquid Stevia
· SteviaClear Liquid
· SteviaTabs
· Stevia Extract Powder
· Stevia Concentrate Dark Liquid
NEW AND ON SALE!Flavor Tin and 50-count box of SteviaPlus for $19.99We’ve created a special package deal with our best-selling SteviaPlus and our brand new Stevia Liquid Flavors Travel Tin. Inside this new travel tin are our 4 most popular flavors in convenient 6ml plastic bottles, perfect for on the go. Limited time special pricing!
Find out more about SweetLeaf Stevia at www.sweetleaf.com.
GET YOUR WISDOM HEREReady to buy?Click here to go directly to our online store, www.buywisdom.com.
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