SweetLeaf® Sweetener™ beats competitors with all-natural product now available online and in retailers
GILBERT, Ariz. (May 30, 2008) – The efforts of one man 25 years ago to bring a native plant from Paraguay to the United States is on the verge of changing the way America eats. Available online and in grocery store aisles for the very first time — ahead of any competitors — is an all-natural, zero-calorie, zero-carb, zero-glycemic index alternative to sugar and man-made sweeteners — SweetLeaf® Sweetener™.
This new formulation of SweetLeaf® Sweetener™ has achieved GRAS status (generally recognized as safe), enabling its makers to expand the product beyond the dietary supplements market and sit alongside sugar and other sweetening alternatives in grocery store aisles. In production for a week now, the new sweetener is available on the www.sweetleaf.com Web site and will be in retail outlets as soon as distributors can get it on shelves.
“No pun intended, but for me, this day is sweet victory,” said Jim May, CEO and founder of Wisdom Natural Brands, the makers of SweetLeaf® Sweetener™. May was the pioneer who realized the potential of the Stevia plant when visiting Paraguay. Since his discovery, he has worked doggedly to market the product throughout the world, and is the original U.S. marketer of Stevia with deep historical knowledge of the health benefits and history of the sweet plant.
May, considered the “Father of Stevia” in America and a legend in Paraguay, spoke to an overflow audience in a large auditorium in March 2008 in Asuncion, Paraguay. The speech on history and the future of Stevia was attended by government officials, Stevia farmers, business professionals, including press, TV and magazine journalists.
“I feel like the David that beat Goliath,” May said. “We have been working behind the scenes for months to get SweetLeaf® Sweetener™ to market before any of our competitors, and now that we see they won’t have product available until much later, we definitely have a competitive advantage,” said May.
Unlike other sweeteners which may contain chemicals, formaldehyde, acetic acids and chlorine, SweetLeaf® Sweetener™ is completely calorie-free, all-natural, and has a zero glycemic index. Long used in the United States as a dietary supplement and nutritional additive, Stevia is a naturally sweet plant, native to Paraguay, that is 30 times sweeter than sugar. The pure glycosides that are extracted from the Stevia leaves are 250 to 400 times sweeter than sugar.
To date, more than 1,000 scientific studies and abstracts prove SweetLeaf® Sweetener™ a safe and healthy alternative to sugar and man-made artificial sweeteners.
“Despite the claims of other sweeteners, this is truly the first and only all natural, calorie-free, completely safe alternative to sugar,” May said.
SweetLeaf® Stevia has gained an underground following in recent years among celebrities, health gurus, nutritionists and doctors especially with the focus over the past decade on low-carb, high-protein diets. The product can be used in beverages, cooking, baking and anywhere sugar might be used.
Gilbert, Ariz.-based Wisdom Natural Brands® is the parent company of three highly respected consumer brands: SweetLeaf® Sweetener™, Wisdom of the Ancients® herbal teas, and Sweet & Slender® Natural Sweetener. The company has spent the last year perfecting the formulation in preparation for the re-launch of SweetLeaf® Sweetener™, and also offers new SteviaClear, SteviaTabs™ and a wide variety of Liquid Stevia Flavors.
MEDIA CONTACT:Melanie Blair or Sara Fleury, (602) 277-9530 ext. 229 or 226
Showing posts with label all natural. Show all posts
Showing posts with label all natural. Show all posts
5/29/2008
NEED CULINARY HELP?
Try some of our favorite recipes!
Check out these tried and true SweetLeaf Stevia recipes.
From flavored water to elaborate desserts,
these sweet concoctions won’t let you down.
these sweet concoctions won’t let you down.
SWEETLEAF STEVIA CAN BE USED IN ALMOST ANYTHING!
From flavored water to elaborate desserts, there are so many uses for all-natural, calorie-free, carb-free SweetLeaf Stevia dietary supplement.
Check out the flavorsome low-calorie recipes on our UltraNav and even submit your own tried and true SweetLeaf Stevia recipes!
5/28/2008
ABOUT WISDOM NATURAL BRANDS
Wisdom Natural Brands is the parent company of 3 highly respected consumer brands:
SweetLeaf Stevia,
Wisdom of the Ancients yerba maté,
and Sweet & Slender Natural Sweetener.
Of these successful, health-promoting brands, SweetLeaf Stevia caps the great success story of the father and son team of James and Steve May.
James May, the founder of Wisdom Natural Brands, was involved in bringing Stevia to the United States over twenty years ago.
Wisdom Natural Brands is now the leading US manufacturer of Stevia and offers a full line of SweetLeaf Stevia products available in convenient single serving packets, liquid, powder, tabs and concentrate, including their best selling products SweetLeaf SteviaPlus and Flavored Liquid Stevia, which were developed by Steve May.
Together, they have introduced millions of people in North America to Stevia. We are living in a time when producers and consumers are increasingly drawn to products that claim to be “all-natural,” “low calorie” and “low in carbs.”
Any product or ingredient that can truly substantiate these claims is sure to attract the attention of a health conscious audience.Stevia is all that and more.
It has been around for centuries and is just now becoming the rage with the sugar-shunning crowd in part because of the popularity of low carbohydrate, high protein diets that discourage sweets.
Stevia is a nutritional supplement that adds a naturally sweet taste to your current diet. Made from an intensely sweet extract of natural Stevia leaves, it has zero calories, zero carbohydrates and a zero glycemic index.
Feel free to contact us with any comments, questions, or suggestions:
Wisdom Natural Brands
1203 W. San Pedro St.Gilbert, AZ 85233
(800) 899-9908
wisdom@wisdomnaturalbrands.com
SweetLeaf Stevia,
Wisdom of the Ancients yerba maté,
and Sweet & Slender Natural Sweetener.
Of these successful, health-promoting brands, SweetLeaf Stevia caps the great success story of the father and son team of James and Steve May.
James May, the founder of Wisdom Natural Brands, was involved in bringing Stevia to the United States over twenty years ago.
Wisdom Natural Brands is now the leading US manufacturer of Stevia and offers a full line of SweetLeaf Stevia products available in convenient single serving packets, liquid, powder, tabs and concentrate, including their best selling products SweetLeaf SteviaPlus and Flavored Liquid Stevia, which were developed by Steve May.
Together, they have introduced millions of people in North America to Stevia. We are living in a time when producers and consumers are increasingly drawn to products that claim to be “all-natural,” “low calorie” and “low in carbs.”
Any product or ingredient that can truly substantiate these claims is sure to attract the attention of a health conscious audience.Stevia is all that and more.
It has been around for centuries and is just now becoming the rage with the sugar-shunning crowd in part because of the popularity of low carbohydrate, high protein diets that discourage sweets.
Stevia is a nutritional supplement that adds a naturally sweet taste to your current diet. Made from an intensely sweet extract of natural Stevia leaves, it has zero calories, zero carbohydrates and a zero glycemic index.
Feel free to contact us with any comments, questions, or suggestions:
Wisdom Natural Brands
1203 W. San Pedro St.Gilbert, AZ 85233
(800) 899-9908
wisdom@wisdomnaturalbrands.com
SWEETLEAF STEVIA CAN BE USED IN ALMOST ANYTHING!
From flavored water to elaborate desserts,
there are so many uses for all-natural,
calorie-free,
carb-free SweetLeaf Stevia dietary supplement.
Check out the flavorsome low-calorie recipes on our UltraNav
and even submit your own tried
and true SweetLeaf Stevia recipes!
SweetLeaf Stevia’s best-selling products include:
· SteviaPlus
· Flavored Liquid Stevia
· SteviaClear Liquid
· SteviaTabs
· Stevia Extract Powder
· Stevia Concentrate Dark Liquid
Find out more about SweetLeaf Stevia at www.sweetleaf.com.
GET YOUR WISDOM HEREReady to buy?Click here to go directly to our online store, www.buywisdom.com.
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